For Glory Ministries, Tiyambuke is more than a conference — it’s a defining moment of spiritual renewal and growth. In 2025, the theme ENLARGE called believers to stretch their faith, capacity, and influence in every area of life.
Ember Communications was entrusted with developing and executing a 360 communication and marketing strategy that would position Tiyambuke as a brand, engage both church and non-church audiences, and create a buzz that extended far beyond the event itself.
We built a 360° integrated campaign that combined faith-based storytelling with cutting-edge marketing tools.
Key Campaign Components:
Social Media Marketing: Consistent storytelling through countdowns, testimonials, and visual teasers that built anticipation across Facebook, Instagram, and X (Twitter).
User-Generated Content (UGC): Encouraged members and partners to share personal stories, short clips, and reflections using event hashtags, making the campaign community-driven.
SEO & Brand Awareness Campaign: Optimized web content, articles, and posts around “Tiyambuke 2025,” “Glory Ministries Conference,” and “ENLARGE,” improving visibility and reach.
Creative Design & Print Media: Designed powerful visual assets — billboards, banners, fliers, T-shirts, letterheads, portfolios, and digital posters — maintaining brand consistency across all touchpoints.
Video & Motion Content: Produced pre-event trailers, sermon highlights, motion graphics, and creative transitions for in-event screens.
Beyond strategy and marketing, Ember Communications handled end-to-end event production to bring the Tiyambuke experience to life.
Our On-Ground Role Included:
Videography & Photography – Capturing every moment with cinematic quality.
Live Streaming – Delivering the experience to a global audience in real-time.
Motion Graphics – Creating dynamic visuals and theme animations for LED screens.
MC & Event Coordination – Managing flow, transitions, and engagement during sessions.
Post-Production Editing – Delivering polished highlight videos and recap content that extended the campaign’s lifespan online.
The Tiyambuke ’25 ENLARGE Campaign exceeded expectations on every front.The event saw a significant increase in physical turnout compared to previous years. The livestream recorded over 5,000 viewers, doubling previous online attendance records.
Dozens of inquiries came through WhatsApp, email, and Facebook, showing strong interest and follow-up from new audiences. The #Tiyambuke25 and #Enlarge hashtags trended within the Christian digital space, with consistent content shared by attendees, pastors, and partners. Every touchpoint — from T-shirts to stage screens — reflected a unified, powerful identity for Tiyambuke.
